TIM
User
| Posts: 343 |   |

|
Re:New name for Goodwood Roller Marathon - 05:49 09 Jan 07
The problem is using acronyms in publicity is that they must be clearly identifiable i.e. the FA Cup. If it involves terms that only people already in the skating fraternity know then it might not be very effective in drawing in new blood.
Using a place name, or region, in the title would be useful, but how small/large do you go? Is it close enough to the south coast to be called something like The South Coast Roller Marathon,perhaps?
Association with a charity could be an idea but it might be more inducing if it was just a charity event in general without a link to a specific charity. Unless of course the option is to go for a really large charity but that might take some of the fun out of organising it.
Then of course there is sponsorship e.g. the FloraLondon Marathon. Again though there is the use of a place name. Perhaps the Goodwood estate could sponsor the event? Then again, would they let their name be used if they were to be involved to some degree with the event?
Just my opinions.
|