dogsbody
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Re:Xtreme in the City 2010 - 23-24 October 2010 - 10:06 23 Sep 10
Naomi is pasting up the mail she has gotten from the organisers...
Dear Naomi
I appreciate this might come a little bit out of the blue but for a number of key reasons I feel it necessary to re-schedule the show.
My reasoning is as follows:
The decision has been made based on the overwhelming response for inclusion on the event by sports businesses, athletes and brands. This increase in action sports happening and involvement at the event added extra complexity to delivery with the massive growth. Since the launch of X in the City the event has grown in complexity and scope, growing from 15 to 31 participating sports and from 6,000 m² to 17,000m² to become the largest participation action sports event in the world. I feel that in order to deliver the level of visitor experience required the best course of action was to move the date of the event.
With the increased size and numbers of the competitions and the increasing size and complexity of the key activity structures such as the Wake Park, Ski Slope and Free Running course along with a number of other opportunities which have been presented for inclusion in the event we would rather re-schedule in order to get it absolutely right. We have created something very special and we are determined to do it justice.
Feedback from various partners and brands involved in the event confirmed that April would be an ideal time to hold the event as a prelude to the new summer season.
I am in the process of bringing on board a partner with additional investment and resources. The event needs a bigger team in order to deliver it to the level required and I feel much more confident about succeeding and delivering a product with long term appeal with that infrastructure in place.
I have one chance to get this right and I am determined not to mess it up. You have been very supportive in the process so far and I don’t want to deliver something that isn’t up to scratch.
I understand this decision may impact on your involvement in the show next April and Ideally I would like to meet and talk through in more detail the rationale and plans for the new dateline. Are you free to meet sometime over the next couple of weeks?
Best
John
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